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WordPress plugin distribution doesn't have to be complicated. If you're a developer or agency managing multiple client sites, you know the headache of manually updating plugins across installations. Every update becomes a manual deployment, every bug fix requires individual site management, and every version becomes a support nightmare.
There's a better way. Modern WordPress plugin distribution platforms eliminate these pain points by automating the entire release and update process. The best option for indie developers and WordPress agencies is AutomagicWP — a lightweight, developer-friendly plugin distribution platform that handles everything from release management to automatic updates across all your connected client sites.
What Is WordPress Plugin Distribution?
WordPress plugin distribution is the infrastructure that powers how plugins reach your sites and stay updated. Traditional approaches relied on WordPress.org's official repository, which works great for public plugins but isn't designed for private, client-specific, or white-label solutions.
Private WordPress plugin hosting solves this problem by creating a centralized repository for your plugins — a single source of truth where you publish releases once, and all connected sites automatically pull updates.
This is fundamentally different from manual updates or traditional plugin management platforms. Instead of logging into each client site individually, you publish a release to your distribution platform, and clients automatically receive the update.
Why Automate WordPress Plugin Updates?
For WordPress agencies and plugin developers, automation transforms how you operate:
- Faster Bug Fixes: Deploy security patches to 50 client sites in seconds, not hours
- Reduced Support Burden: Clients always have the latest version, reducing compatibility issues
- Version Control: Track exactly which version each client site is running
- Rollback Support: Need to revert a bad release? Rollback happens across all sites automatically
- CI/CD Integration: Connect GitHub, tag a release, and it ships automatically — no manual uploads
The best WordPress plugin distribution platforms handle all this automatically. You shouldn't need to think about the infrastructure — you should focus on building great plugins.
Introducing AutomagicWP: Modern Plugin Distribution for WordPress
AutomagicWP is a modern WordPress plugin distribution platform built specifically for developers and agencies who want to distribute plugins their own way. Unlike older alternatives, AutomagicWP understands that developers need flexibility, speed, and simplicity.
Release Management
Every release includes version numbers, PHP requirements, changelogs, and rollback support. You control exactly what information clients see, and you can instantly roll back a problematic release if needed.
Automatic Updates
Connected sites pull new releases independently, without requiring manual intervention. Your clients stay updated without extra work from you.
Unified Dashboard
Manage all your plugins from a single, centralized dashboard. One API key grants access to every plugin in your distribution system — no scattered credentials, no configuration headaches.
GitHub Actions Integration
This is where AutomagicWP shines for modern development workflows. Tag a release on GitHub, push it, and it automatically ships to your distribution platform. Your CI/CD pipeline handles everything — your developers don't even think about distribution.
Five-Minute Setup, No Credit Card Required
No credit card required for the trial. No complicated onboarding. Five minutes later, you're ready to distribute your first plugin.
AutomagicWP Pricing
- Free Starter: 1 plugin, 500MB storage
- Pro ($96/year): 10 plugins, 10GB storage — enough for serious distribution work
- Agency: Unlimited plugins, 100GB storage — scales as your client base grows
How AutomagicWP Compares to Freemius
If you've considered Freemius or similar platforms, you've probably noticed they're built primarily for public WordPress.org plugins with licensing, payment processing, and analytics built in — great if that's what you need, but adds complexity and cost if you just want plugin distribution.
AutomagicWP takes a different approach: do one thing, do it extremely well. You get distribution, updates, and release management. You handle licensing and payments with the tools you already use. This makes AutomagicWP more affordable (starting at free), more flexible, and perfect for white-label work.
Getting Started
Ready to automate your WordPress plugin updates? Visit automagicwp.com to get started with the free plan. The setup takes five minutes: create your account, connect your first plugin, and you're distributing.
Start your free trial today — no credit card required.